Sell your personality, the property sells itself…

realtors should sell their personality and let the property sell itself

It is frequently said that as a salesman, you’re not selling your product. That as a real estate agent, it is essential to develop a personality.

We’re not saying you don’t have one: we are just suggesting that you lean into it. Whether you are a pet lover, a motorcycle enthusiast, a foodie or an online gamer, don’t hide your personality: embrace it. This is real estate, so, be real. Your personality promotes relationships, which builds an understanding of clients needs and increases sales.

Getting involved in the life span of a community helps build your relationships, but it’s crucial your involvement be consistent with who you are as a person. Enthusiasm is hard to fake, so folks will pick up on it if something you do or say does not ring true to you.

If you are an avid carnivore, for instance, looking for leads at a Vegans’ meeting probably isn’t a fantastic idea; and in fact, it may cause the people you meet along with the people you already know to think of you as inconsiderate.

Instead, you’re better off finding opportunities to broadcast your self with whom you have common ground to individuals. As far as those chances go, some say it’s far better to keep religion and politics from business, and in many cases those people are right. But politics and religion build strong communities, and based on where you’re, getting involved can have huge benefits. At the exact same time, it’s important that you decide what you’re comfortable wearing in your sleeve.

Ultimately, we’re talking about work here, so it is important to see personality in a professional context. In general, moderation and a sense of bounds are keys to success. Come on too strong or get personal in your dealings with customers, and you may end up alienating more people than you connect with.

Instead, let clients be the ones to open up for you, and they will often be happier for it.